Wednesday, January 5, 2011

Nike Activewear is Getting Increasingly Badass

For years I kind of ignored Nike, associating it with the ever-embarrassing capri leggings that my mother wore for a scarring chunk of my childhood. Aside from the occasional pair of perhaps too-ironic high top dunks, the brand felt as lamely utilitarian as New Balance without the same athletic cred. Whatever they're doing lately, though, is working. Their colors are cool -- think magenta with grey to neutralize the too-girliness -- and their shapes have altogether lost their boxiness.
Check the stuff out; it's almost as cute as Lululemon lately. Because what matters more than cuteness when you're running through 12 miles of mud, right?

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